Friday, 11 November 2011

Rhythmix is launching a #CowellMustPay social media campaign to help raise money towards the £8,000 legal fees incurred to date, after Simon Cowell’s lawyers unsuccessfully tried to force the charity to relinquish its name in a trademark dispute.

Alistair McGowan, along with other famous faces, is calling on the British public to VOTE for the music charity this Saturday, instead of the remaining X Factor acts, in a show of solidarity against the treatment received at the hands of Simon Cowell’s Simco Ltd.

Cowell’s firm has used trademark laws to potentially put the South East-based charity out of business, and has left the charity with legal fees of £8,000 – an amount that could be used for 120 hours or 10 days of music training for disabled and vulnerable youth.

The Rhythmix ‘Cowell Must Pay’ fundraising campaign will launch on Saturday 12th November from 9.30pm, during the live broadcast of the X Factor show. In order to support Rhythmix, text RTMX11 £1 to 70070 from Saturday 12th November to donate £1. This will help pay the charity’s hefty legal bill.

We call on X Factor viewers to text to help Rhythmix in lieu of their usual text vote for X factor’s acts.

The #CowellMustPay campaign is being run – pro bono – by creative agency Unity. Unity co-founder Nik Done said “This is a classic case of David vs Goliath and this time Cowell Must Pay”.

Show support on Twitter by following the @RhythmixMusic and by tweeting #CowellMustPay.

The text-to-donate service is run by JustTextGiving, the UK’s first ever free text donation service. Message costs £1 of which 100% will go to Rhythmix Music. There are no extra user costs and no network charges. UK taxpayers may Gift Aid their donation by clicking the link in the thank you message.

To donate online please visit our Rhythmix Just Giving page.

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